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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">lingngu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник НГУ. Серия: Лингвистика и межкультурная коммуникация</journal-title><trans-title-group xml:lang="en"><trans-title>NSU Vestnik. Series: Linguistics and Intercultural Communication</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1818-7935</issn><publisher><publisher-name>Новосибирский государственный университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.25205/1818-7935-2022-20-4-68-76</article-id><article-id custom-type="elpub" pub-id-type="custom">lingngu-468</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПРИКЛАДНАЯ ЛИНГВИСТИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>APPLIED LINGUISTICS</subject></subj-group></article-categories><title-group><article-title>Анализ основных функций языкового ландшафта Института Конфуция в обучении китайскому языку как иностранному</article-title><trans-title-group xml:lang="en"><trans-title>The Leading Function Analysis of Confucius Institute Linguistic Landscape in Teaching Standard Chinese to International Learners</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7649-0702</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Фу</surname><given-names>В.</given-names></name><name name-style="western" xml:lang="en"><surname>Fu</surname><given-names>W.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Вэньли Фу, преподаватель, канд. филол. наук, Колледж международного культурного обмена</p><p>Ланьчжоу, провинция Ганьсу</p></bio><bio xml:lang="en"><p>Fu Wenli, Lecturer, PhD</p><p>Lanzhou, Gansu Province</p></bio><email xlink:type="simple">wenli.fu@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6478-6191</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Лю</surname><given-names>Ч.</given-names></name><name name-style="western" xml:lang="en"><surname>Liu</surname><given-names>Z.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Чжиган Лю, доцент, канд. филол. наук, Колледж китайского языка и литературы</p><p>Ланьчжоу, провинция Ганьсу</p></bio><bio xml:lang="en"><p>Liu Zhigang, Associate Professor, PhD</p><p>Lanzhou, Gansu Province</p></bio><email xlink:type="simple">liuzhglzu@163.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Северо-Западный педагогический университет</institution><country>Китай</country></aff><aff xml:lang="en"><institution>Northwest Normal University</institution><country>China</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>10</day><month>02</month><year>2023</year></pub-date><volume>20</volume><issue>4</issue><fpage>68</fpage><lpage>76</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Фу В., Лю Ч., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Фу В., Лю Ч.</copyright-holder><copyright-holder xml:lang="en">Fu W., Liu Z.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://lingngu.elpub.ru/jour/article/view/468">https://lingngu.elpub.ru/jour/article/view/468</self-uri><abstract><p>Основой для данной статьи послужили концепция семиотики места Р. Сколлона и С. В. Сколлон (R. Scollon &amp; S. Wong Scollon), теория мультимодальности Кресса и ван Лёвена (Kress &amp; Van Leeuwen), а также теории неформального обучения Дж. Сокетта (G. Sockett) и других ученых. Сочетая качественный и количественный методы, авторы статьи анализируют роль языкового ландшафта Института Конфуция в обучении китайскому языку как иностранному. В ходе исследования удалось выяснить, что языковой ландшафт Института Конфуция играет ведущую роль на начальном этапе обучения китайскому языку. Она связана с основной функцией языкового ландшафта и реализуется с помощью трех механизмов: привлечения внимания, формирования образа, впечатления и стимулирования интереса к дальнейшему изучению китайского языка. Как показывают результаты, чтобы быть эффективным, общение на китайском языке не должно ограничиваться обучением в классе: следует также уделять внимание различным языковым практикам за его пределами. В процессе изучения китайского языка еще до освоения правил важнейшее значение приобретает языковой ландшафт. Языковой ландшафт Института Конфуция служит дополнением к аудиторным занятиям, а визуальное наполнение пространства явно отличается от того, что представлено в китайских учебниках и сборниках заданий, которые в основном предполагают чтение текстов. Кроме того, языковые ландшафты предоставляют и другие симво­лические средства, такие как мультимодальные визуальные средства, изобразительные символы, пластинчатые структуры и цветовые шаблоны. Такая передовая форма общения может значительно повысить уровень понимания китайской культуры иностранными студентами и их интерес к изучению китайского языка. Лингвистический ландшафт и преподавание китайского языка в классе дополняют друг друга, обеспечивая более эффективное международное общение на китайском. В данном исследовании рассматривается основная функция лингвистического ландшафта Института Конфуция, предпринимается попытка изучить механизм и роль лингвистического ландшафта в международном обучении китайскому языку, а также проанализировать пути и методы реализации его главной функции.</p></abstract><trans-abstract xml:lang="en"><p>This paper is based on the Scollon &amp; Scollon’s place semiotics framework combined with the Kress &amp; van Leeuwen’s multimodal theory and Sockett and other scholars’ informal learning theories. By means of qualitative and quantitative methods, the leading function of the Confucius Institute linguistic landscape in teaching Chinese to foreigners is analyzed. It is shown that the Confucius Institute linguistic landscape plays a leading role at the initial stage of the Chinese language acquisition. This role is based on the main function of the Confucius Institute and is manifested in three mechanisms: attracting attention, shaping an image, and stimulating further learning of Chinese. The results show that to be effective in international communication, mastering Chinese should not be limited to classroom teaching, but it should also focus on various language practices outside the classroom. The linguistic landscape of the Confucius Institute serves as a supplement to classroom teaching, and the visual space it provides is obviously different from that of Chinese textbooks and test papers which are mainly focused on text reading. In addition to keywords, linguistic landscapes also provide other symbolic means, such as multimodal visual media, image symbols, plate-like structures, and color patterns. This pioneering method of teaching can greatly enhance foreign students’ cognition and understanding of the Chinese culture and their interest in learning Chinese. Linguistic landscape and Chinese classroom teaching complement each other in teaching Chinese internationally. To sum up, this research focuses on the leading function of the Confucius Institute linguistic landscape, attempting to explore its mechanism and role in the international spread of the Chinese language.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>международное распространение китайского языка</kwd><kwd>обучение китайскому языку</kwd><kwd>Институт Конфуция</kwd><kwd>языковой ландшафт</kwd><kwd>мультимодальность</kwd><kwd>ведущая роль</kwd></kwd-group><kwd-group xml:lang="en"><kwd>International spread of Chinese</kwd><kwd>Chinese teaching as a foreign language</kwd><kwd>Confucius Institute</kwd><kwd>linguistic landscape</kwd><kwd>multimodality</kwd><kwd>leading role</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Исследование финансируется в рамках общего проекта плановой группы провинции Ганьсу по социальным наукам «Обзор и исследование взаимного влияния китайских диалектов в Цинхае в контексте языкового контакта» (регистрационный номер проекта 2022YB045) и проекта Министерства образования по гуманитарным и социальным наукам как части проекта «Исследование, разработка и применение китайских международных коммуникационных ресурсов и push-платформ» (регистрационный номер проекта 16JJD740004).</funding-statement><funding-statement xml:lang="en">This research is funded by the General Project of Social Science Planning of Gansu Province “Survey and Research on Mutual Assistance Chinese Dialects in Qinghai from the Perspective of Language Contact” (Project approval number: 2022YB045) and major project of Humanities and Social Sciences of the Ministry of Education as part of the project “Research, Development and Application of Chinese International Communication Resources and Push Platform” (Project approval number:16JJD740004).</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Backhaus, P. 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