Abstract
There is no way to identify an animate object other than to describe its specific characteristics which necessarily look like deviations from the normal “average” pattern, named here paragon , in which the Axiological Standard of a human group is fixed. Of particular heuristic interest is, in this regard, the logical pattern, often used in Russian for describing such a deviation: ( he / she is ) not A, but B , in which a human creature is being denied the property of being human, but is assimilated to fire, flint, rag, chump, mouse, dough, etc. The variety of descriptions (pseudo-identifications) is explained by his or her need to focus attention on some remarkable feature of person’s character, incompatible with the paragon of accepted traits included in it as a result of the evaluation responses of his or her fellow countrymen. Although they have a greater illocutionary force than a simple statement of a deviant property, these identifications cannot be checked for “truth”, in particular, for compliance with the “real” state of things. They are pseudo-identifications which can only be verified for compliance with some kind of attitude, defining what properties should be used to qualify a person and what should be the ideal sample selected as an auxiliary object in an ideal scenario.