Components of Creolized Texts and their Functions (A Case Study of American Movie Posters)
https://doi.org/10.25205/1818-7935-2024-22-2-128-145
Abstract
The article studies the functions of verbal and non-verbal components of creolized texts, which combine multiple codes in one text. In other words, a creolized text is multimodal. This article discusses the main components and functions of the movie poster as a creolized or multimodal. The movie poster fulfils aesthetic and commercial functions as the main means of movie promotion, conveying information and giving the movie a certain value and meaning. From the point of view of semiotics, the movie poster consists of verbal and non-verbal signs, which interact with each other performing the following functions: attraction, informative, aesthetic, symbolic, explanatory, suggestive, and image-building functions.
About the Author
He Jingyu
Novosibirsk State University
Russian Federation
Russian Federation
He Jingyu, PhD Student
Humanitarian Institute
Novosibirsk
References
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Review
For citations:
Jingyu H. Components of Creolized Texts and their Functions (A Case Study of American Movie Posters). NSU Vestnik. Series: Linguistics and Intercultural Communication. 2024;22(2):128-145. (In Russ.) https://doi.org/10.25205/1818-7935-2024-22-2-128-145
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